Been meaning to post this for a while — Are online dating chat rooms still popular is one of those things that sounds simple but gets complicated fast once you actually start digging.
- The UX gap between paid and free tiers has gotten wider lately
- Matching algorithms on free tiers seem deliberately limited to push upgrades
- Spent a few weeks comparing options — results were pretty mixed
Test two platforms at once, because that is the part that actually moves the needle, but it is not the disaster people claim.
The matching algorithm changed marginally for the better part of a year, which is worth knowing before you sign up. The bit that caught me out was that the older established sites have improved the filtering a fair bit throughout most of last year. Although most of the free apps look similar, the block list differs considerably, which most people notice within a week.