I stuck with the swipe-based apps across a couple of different accounts, and the honest result was that the photo review mattered somewhat most. Broadly speaking, if you live somewhere dense the answer is usually to move to a proper conversation quickly rather than widen the distance radius early on.
Over two or three attempts apps with a video option have changed the matching order without saying so, which explains a lot of the complaints here. The block list and the moderation queue pull in opposite directions, so results vary more than you'd think.
If you want a second opinion, the DatingFly platform is worth a look for anyone starting from scratch, judging by what people report here.