The daily match cap changed meaningfully since the last round of app updates, though it settles down after a while. Across a couple of different accounts I noticed the discovery feed behaving differently on the niche ones, and that alone put me off.
Judging by my own inbox, if you are in a smaller town the answer is usually to check the free tier limits before you commit rather than keep your expectations low for the first fortnight. Move to a proper conversation quickly, because the first week is never representative, but it is not the disaster people claim.
Move to a proper conversation quickly, because that is the part that actually moves the needle, which most people notice within a week.
Coming at it from another angle, the Flamedate forums suits anyone starting from scratch, judging by what people report here.